1. Kick the new year off with complimentary professional copywriting

    We're gradually working on a marketplace where you can hire growth related service providers. Think of it as, "I need a growth hacker who focusses on Software as a Service" — and userfox will connect you to a relevant person.

    By the way, if you need a growth hacker who focusses on Software as a Service, might we suggest:

    We also want to show examples of work, both for specific writers, and also as a userfox showcase. So we figured, why not pay the cost of copywriting for userfox customers? This is a limited time offer, we're not Color or anything. But hopefully it'll whip Hacker News into a frenzy.

    We've got copywriters and we'd like them to write up to 5 emails for your business. Spend the 15 minutes integrating with userfox, and we'll do the rest. Given the improvement in conversion and retention you'll see, we're basically paying you to use userfox.

    Oh, and these are genuine full time copywriters. Not just a co-founder moonlighting!

    Claiming your free copywriting service

    Simply register for userfox and integrate the javascript with your web application. (By the way, we have a helpdesk to assist with integration.)

    The moment you've done this, the userfox user interface will change to enable you to communicate with our copywriting team.

  2. Better Transactional Email

    Every web application has countless little emails they fire out. Welcome emails used to be one, but hopefully you're now using userfox for that now. But there are others, invitations, reminders, password recoveries, post-transaction thank yous, notifications, and so on.

    Today userfox is announcing a full transactional email API. With a simple REST command, you can fire an email where some or all of the content is determined by either code logic, or the userfox API.

    These emails often have a line or html insert of application defined logic, which is then wrapped in copy. With userfox transactional, you get the best of both worlds: the application logic but also the graphical editor and marketing tools to manage the copy wrapping.

    Why do this? Because managing templates, subject lines, email content is a process that should not involve technical resources. Your marketing, operations or growth teams should be able to iterate on this stuff without constantly badgering developers.

    Sending these emails via userfox means unsubscriptions, opens and clicks are tracked. Heck, you can even enable and disable these emails from firing via a user interface. Tweaking the email template doesn't suck, and doesn't remain in limbo in your git repository until it goes live. It just works.

    Some of our customers that have been testing this feature noted a double digit improvement in opens and subject lines by being able to effortless tweak and play with these emails that are traditionally set in stone.

    A side benefit? You can send unlimited of these emails on any userfox pricing plan. Unlimited transactional email for $49/month.

  3. Love at first sight? More like a mild interest at 12 dates, 15 emails and 2 phone calls.

    When a new user registers for your web application, they're not in love with you. At best, they're open-minded and ready to be wooed. Getting a new user from that stage to being besotted with you is tremendously difficult.

    In fact, it's probably the primary reason why a company might fail: an inability to delight its audience. It's typically not even a case of "we could not delight ten million users," but rather "we could not delight ten users."

    It's unlikely that they'll start to love you from your landing page, it's unlikely they'll start to love you from the moment they register, and therefore it's unlikely they'll have started to love you a week after they registered.

    This is why onboarding new users is so utterly critical. Software designers (and especially founders) need to be aware that new users do not love their product. New users do not look at your product through rose-tinted glasses. In fact, if new users were to be wearing metaphorical glasses whilst looking at your product, it's best to assume they're whatever you'd call the opposite of rose-tinted glasses. CIA-endorsed sensory deprivation glasses, perhaps.

    And yet, while this is all so obvious, software does a terrible — terrible — job at ensuring their users love the product.

    the primary reason why your company will fail: inability to delight an audience. (tweet this)

    If you go on a date with a pretty girl or guy, you have to play it cool: if you come across as pleading or desperate for affection, it's game over.

    Please. Please. Please. Love Me.

    This rule doesn't really apply to software. It's acceptable if I sign up for your service and a week later you shoot me an email explaining some killer use cases for your product.

    In fact, it isn't just acceptable, it's totally critical. People are busy. If you don't ensure that the user progresses from nothing to something, they're not going to do it themselves.

    Here is a test: Go to Techcrunch. Register for a random startup that is announcing it's financing. Do you love it? If so, you've landed on your own startup. If not, leave the site. Try and remember to come back next week and give them another try.

    What do you have to do to love me?

    the million dollar question for your product: what do i — the user — have to do to love you? (tweet this)

    If you're a social network, your site is pretty crappy unless you have friends on it! How many friends on it depends on your product, but knowing that "when a user has 47 friends they are 80% more likely to become an active user each day" makes you formidable.

    Knowing this allows you to do two game-changing things:

    #1: Incentivise specific behaviour

    #2: Re-engage lost users

    It's pretty much a lost cause if you ask me to invite my social graph to a social network where I have no buy in, but if I already have a dozen friends and I am using it occasionally, it may be a good moment to fire an email sequence about inviting friends.

    Similarly, asking me to come back to a website where there is no value is pointless. But if I now have 40 friends on it, holla!

    This question applies to every. single. business. At userfox, we know that companies that integrate the userfox snippet are almost certainly going to give us money. Because they've done the hard work, it's gravy from then on.

    Answering this question is harder than you think. It's hopefully obvious that users have to do some work to start to love you. But how much? And more importantly, how much is too much? Too much to the point that your value proposition is never realised by your users.

    In conclusion: Have a spectacular initial user onboarding experience, iterate and care about this the most. And have specific metrics or bridges you know that the user must cross in order for them to love you, and have extensive in and out of application messaging to encourage the user to cross those bridges.

    Read out to me on twitter if you have any feedback or tips, we'll be retweeting especially insightful ones.

  4. who the heck uses my product?

    userfox has tons of information about your product. who uses it, what do they use, how frequently, and that is before we think about all the messages and how they perform and convert for your product. we wanted to expose some of this information — without becoming an elaborate CRM or metrics product.

    Starting today, you can now see what users userfox has seen from your product, and what custom data we have for them. We'll also expose what emails we sent to them in the near future.

    We built this feature explicitly to help developers who are implementing userfox, it can feel scary to simply send userfox lots of data and assume "it'll do the right thing" when it comes to sending email. Previously we exposed no information about if we were actually seeing your users. That changes today.

    You can access this feature by clicking the "users" icon in the sidebar of userfox, when logged in.

    A CRM For Your Users?

    I don't really understand why it is valuable to see individual users if you have tens of thousands of users, I am happy to be persuaded to build our user view into a gorgeous fully featured CRM, but right now I think it does a great job at helping you understand how userfox works.

    I think the future feature of "what emails we sent" to a specific user is equally killer, but I doubt we'll go double and triple down on this view, unless feedback tells me otherwise! Our focus, as ever, is helping you send better, more effective, higher converting, beautiful emails. So that you can spend more time building your product, not gazing at pretty dashboards.

  5. userfox pricing & tour

    Since we launched, the feedback we have received dozens of times has been:

    a) How much does userfox cost?

    b) How exactly does userfox work?

    Today we have deployed two new pages to the userfox.com website that will address these questions. You can now explore our userfox pricing & plans and also see a beautiful userfox tour that explains in more detail specifically how userfox works.

    Additionally, the top product features we have been asked for have been:

    #1: Ability to send test emails

    #2: Ability to view what users and data has been sent to userfox

    #3: Ability to send welcome emails to specific subsets of users

    We also shipped these features. You can read more about #3, custom data, here.

    As ever, we welcome any and all feedback on these new additions — and on userfox as a service, at hello@userfox.com.