1. The Art Of The Drip

    What is a drip sequence?

    See this Wikipedia page:

    Drip marketing is a communication strategy that sends, or "drips," a pre-written set of messages to customers or prospects over time.

    Why Drip

    Not only can you break up your messaging into smaller, easier to digest chunks, but by sending carefully spaced messages over time, you'll be in front of the recipient many many times more frequently than with just a single email.

    80% Content / 20% Pitch

    As described in this podcast:

    80% content / 20% pitch. Rather than pitching in every message, we recommend making deposits first…for 3 or 4 messages of pure, helpful content. Zero pitch.
    But when you do pitch…in the NEXT STEP message, be direct. Be brain-dead obvious about what you want them to do next. You can only pitch in this way, if you’ve earned the right to do so by providing relevant, helpful, content up to this point.

    Tell A Story

    Break down your story - your content - into multiple phases. Set the stage as to the problem you want to solve in the first email, dive deeper into the problem in subsequent emails, and end - once you've educated the user - with your pitch.

    Post Registration Drip

    What about users that have signed up, all of the above advice still applies! It's really powerful once you've captured a users interest to hammer home your proposition over the first month of sign up.

    Identify killer features, expose how existing users love your product, and offer hints and tips.

    Tips and Tricks

    Shorter messages but more of them.

    A/B test everything! Start with subject lines.

    Single calls to action in each message.

    Keep your message across emails coherent, but mix up from names or templates.

    Focus entire drip sequences around singular actions: hammer a point and request home.

    Have fun with them! Don't be afraid to experiment.

  2. Sometimes you just wanna collect emails and write to them!

    We just open sourced a tiny piece of amazing code.

    It's a dead simple way to let users give you their email address so you can send them a newsletter and/or drip sequence. You get all the power of userfox:

    • Drip sequences

    • Newsletter (send email right now)

    • A/B Testing

    ... with 0 of the integration effort, you literally just paste our tiny piece of code!

    Check it out (and read more) here

    I am trying to keep this blog post tinier than the code!

  3. You Should Offer Unlimited Day Trials

    I sign up for dozens of products each month, some of them are ones that I must pay for — usually they start with a free trial.

    But almost always between signing up for the product, and actually using the product there is a delay. I signed up for a video hosting product recently, and didn't upload a single video for three weeks. When it came to actually using the product: I couldn't! My trial had expired and I had to enter a credit card.

    I had to email their support and explain that I had not even used their application yet, and then they reset my trial.

    I think this is a very poor user experience for customers. People obsess over the first user experience, but what about the "unactivated" user experience?

    I have another product that requires me to integrate a javascript snippet. When I log in the user interface begs me to integrate the javascript snippet, but the user interface also explains to me that I cannot use the application until I start paying.

    Introducing better — unlimited, in fact — free trials

    Sign up for userfox, you'll be able to use all our functionality. We'll implore you to integrate, both on the website and via email. If you integrate, then you get a full 30 day trial to see if you want userfox in your life.

    What if you don't integrate? That's cool. Come back any time and we'll be here waiting for you. The trial clock only starts counting down after you integrate.

    This also makes sense from a metrics point of view. What is your paid conversion rate? By making this subtle change, your metrics are a true representation of how your product is doing: you're not simply pushing users to pay you regardless of if they use your product, but you're focusing on users that are actually activated.

    This has even more benefits though: this way you can truly segment and communicate with your audience, you can ensure every message you send to a user is relevant to their lifecycle stage: no more "your trial has expired!" emails in the midst of an onboarding sequence about the benefits of your product.

    If you liked this post you may also like this post.

  4. Email A/B Testing

    I love helping people became experts at domains outside their core competency. For example, a bootstrapped lone founder — someone who has never even thought about marketing before — using userfox actually becomes a pretty great email marketer.

    Why? Because we empower you to do things you didn't realise were not only possible, but things that work.

    And today we're shipping A/B testing, a feature that essentially allows you to double down on what messages are working, and to figure out why a message may not be working.

    I think I am most excited to finally ship A/B Testing today because we're entering uncharted territories.

    I think I am most excited because we're entering uncharted territories. Every company sends email, but before today it has not been possible to test and improve them.

    I can appreciate companies like MailChimp do a fantastic job at newslettering, and their A/B testing functionality is very deep — but that is "just" newsletters.

    What about those emails that drive $$$ — the email you send to up-sell your paid packages, for example?

    We're already seeing open rates increase, conversions explode — I think a month from now we'll have some incredible learnings for our customers and the email marketing community.

    You should explore our A/B Testing feature here.

  5. A brief interview with TwentyNine Thirty Creative

    Maybe you saw this tweet from us last week:

    We decided to dive a little deeper and interview Bjoerns friend, Christopher Reeves. We're going to hopefully have an interview every week or so with various userfox customers...

    in a tweet, explain what 2930 does?

    @2930creative makes big ideas a reality using digital strategy.

    before userfox — what was your email strategy?

    Before userfox came into our lives, we would just send out bulk emails from our webmail, and enter the email addresses in manually. It wasn't a very organized process.

    after userfox! what are you going to do going forwards?

    We are definitely going to be exploring how we can integrate userfox more; not only for us and our email database, but for our clients as well. We believe that there is a lot of potential here!

    We sent it out on a Friday afternoon, which you wouldn't think would have a great open rate over the weekend. By Monday afternoon, we had an over 50% open rate.

    you sent your first email via userfox this weekend. can you shed any light on any results or replies you got?

    We had great results. We sent it out on a Friday afternoon, which you wouldn't think would have a great open rate over the weekend. By Monday afternoon, we had an over 50% open rate. Since it was a more personal email — we wanted to thank our vendors, clients and supporters — we got a lot of great and encouraging responses. There were a few that even wanted to set up meetings with us, which was a happy side effect of sending out the letter.

    do you have any recommendations on useful saas products? (aside from userfox!)

    We recommend Wave, which is an awesome accounting software for sole proprietors and small businesses, like us. We also like using Quote Roller to create our proposals; it saves us a ton of time and also is very budget-friendly. We track our time on projects using the Harvest App, and we use Asana for project management. All are great tools to keep us organized, and all of them are free or under $20 a month to use.

    are there any products that don't exist but that you wish did?

    If there was a dashboard or a way to combine all of the tools we just mentioned into one login and integrate everything, and have it be affordable for a small company, that would be fantastic.

    We also believe that putting good out into the world is like a boomerang: good will come right back to you as a business.

    you give back 2% of your profits to non profit organisations in the DFW area — which is very awesome and I wanted to highlight it — can you shed any more light on what inspired this?

    Carly and I have always been very involved with volunteering and helping nonprofit organizations, so it made sense for us to carry that over into our business. It's something that we are both very passionate about. We also believe that putting good out into the world is like a boomerang: good will come right back to you as a business. We have met so many wonderful people, and have been able to add projects to our portfolio that we otherwise may not have had the opportunity to do if we didn't make this a part of our mission.