There is a fantastic movie called Boiler Room. There is a singular line in it that is profound:
There's an important phrase that we use here, and think it's time that you all learned it. Act as if. You understand what that means? Act as if you are the fucking President of this firm. Act as if.
But serious business doesn't mean boring. It doesn't mean drab designs and stoic copy. I like to think that reading this about page, it says something about myself and my company. Eyebrow raising? Perhaps. But at least we're authentic. And this is an about page after all.
– Peter deLacey Clark, Co-Founder of userfox.
userfox was founded May 2011. userfox was acquired by AdRoll in Jan 2014. We're based in San Francisco (5th and Mission opposite the brothel.)